Corporate Social Responsibility and Market Orientation: An Integrated Approach Towards Organizational Performance
نویسندگان
چکیده
منابع مشابه
Market orientation and corporate social responsibility: towards an integrated conceptual framework
The aim of this study is to develop a comprehensive framework and propositions showing the integration of market orientation (MO) as an economic-oriented strategy and corporate social responsibility (CSR), as a socially– oriented strategy for business performance (BP). A review of literature on the three constructs of MO, CSR and BP facilitated the development of the framework and a number of r...
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Much is expected of the modern corporation. Shareholders seeking to maximize their return on investment pay close attention to reported earnings and stock price appreciation. Unanticipated negative movements in these variables can give rise to shareholder agitation, amplified by hedge funds and activist pension funds. Although this is characteristic of the Anglo-American ‘market for corporate c...
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ژورنال
عنوان ژورنال: Jurnal Pengurusan
سال: 2018
ISSN: 0127-2713
DOI: 10.17576/pengurusan-2018-52-10